CREATIVE MEDIA
During my final semester as an Auburn student, I worked with a team of 5 individuals to create an all-encompassing public relations campaign for a locally-owned Auburn-Opelika business. Together, we built “Prost PR,” a local agency focused on developing strategies and plans for local food and beverage businesses.
As Prost PR, we represented Cerulean Wine Bar, Auburn’s one and only wine bar. We researched, strategized, discovered, planned, designed, implemented and budgeted a tangible campaign. We then presented the campaign to our client for review and critique.
Prost PR x Cerulean Wine Bar
This Brand Identity Suite was created through Adobe InDesign and Canva. The intentions for this suite were to accurately capture my personality in a professional manner to showcase to potential employers and colleagues. It was also created in an attempt to showcase my creative abilities and style.
Brand Identity Suite
This project was created with a goal of promoting the Auburn-Opelika area to tourist interested in more than just athletic events through evergreen content. A hidden gem in the area, murals can be found all over and can often me overlooked by overnight guests. During this project, I created a blog, TikTok, Instagram, Facebook and LinkedIn content to cover promotion to all target audiences for the organization.
Auburn-Opelika Mural Trail
Calendar Promotions were a big part of my job description as an intern at Auburn-Opelika Tourism. From website listings and updates, to social media and on air promotion with local radio stations, these projects were always some of my favorite to work on. With a goal of promoting events to the local and tourism community in our area, this timely content was constantly being generated.
Calendar Promotions
This project was conducted along with the course work of my Social Media and Pubic Relations course at Auburn. This was a semester long project requiring creativity and extensive research. I spent the semester auditing the brand LoveShackFancy’s social media accounts. While it was a difficult and lengthy process, I was ecstatic to see the final presentation come together.
Social Media Audit
This piece was written as an assignment for a Journalism course during my time at Auburn. It is written on behalf of the Auburn University Communications and Marketing Department. While it was a mock release, I was very impressed with the final writing and was even used as an example to classes following this semester.
Press Release Writing
This project was conducted for a style and design course during my time at Auburn. We were tasked with finding letters in our everyday life and a font that matches. I found an awning that upside down resembles a V from the “Lato” font on Adobe Indesign.